The Raven X-Treme brand was created to show people that no matter how hard things get in life, they should never give up, especially on themselves. The brand was created to support all the branches of the military. After much debate about what to call the brand, we finally named it "Raven Extreme."
Our founder is a current member of the military. Being military can get tricky, balancing one's personal life and responsibilities while still serving in our incredible Armed Forces. Hence, life can get pretty "XTREME." You must be physically and mentally strong, both in mind and spirit, to maintain the balance needed. And it is not easy. Our military members have to make a lot of sacrifices that a lot of people don't realize. Resiliency plays a significant role in being able to cope with having a military life without going nuts. Being military means you lose certain freedoms:
- You lose the ability to act and decide what is best for you and your family without including your chain of command.(Sometimes, it is intrusive in your personal life.)
- You lose the freedom to say what you want without worrying about being seen as rude or getting into trouble.
- At times, troops do not know if they can trust their leadership to help them in times of trouble. Many leaders don't like subordinates who can think for themselves because a lot of them want an "yes, sir, yes, ma'am" type of person. Those who are outspoken and stand up not only for themselves but others are considered "outcasts" and not part of the "cool people club."
- When things are simple to handle, they can become complicated because things have to be run up through the chain of command. Higher-ups say they empower their NCOs or lower-ranking officers to make the decisions but then get questioned without telling them why it was done.
The Raven XTreme mantra "NEVER GIVE UP" teaches us to never give up, even when things get tough. It teaches that to survive in life and make things better for our personal and professional lives, we have to dig deep within our inner selves and keep moving forward in life.
Don't hesitate to share your story, so others may see that they are not alone in that part of their lives.
Email us at firstname.lastname@example.org.